In today's competitive business landscape, leveraging local influencer alliances has emerged as a pivotal tactic for global brand expansion. By forging partnerships with well-established influencers in specific regions or communities, brands can effectively broaden...
Communication
World Economic Forum 2022: A Message of Resilience From The Most Critical Edition
The World Economic Forum 2022 marked the first Annual Meeting in Davos since the start of the pandemic two years ago, and took place from the 22nd to the 26th of May. This year arguably saw one of the most critical editions so far, because of the dramatic events...
Why Inclusion In The Workplace Matters: Strategies For Successful Internal Communication
An inclusive workplace is the first step to build a successful company. If a company wants to truly prioritize inclusiveness, it should cultivate a culture that values different views, opinions and backgrounds. This is the reason why internal communication, along with...
Milan Design Week 2022 & The Focus on Sustainability
Milan Design Week is among the most prominent design events worldwide, characterised by a series of shows and events held around design districts across the city and the main furniture fair at the Salone del Mobile. While the event was cancelled in 2020 and was run...
Platinum Jubilee records biggest audience of the year: a winning communication strategy
According to the BBC, 13,4 million people in the UK connected to watch Saturday’s platinum party at Buckingham Palace on BBC One. This marked the biggest audience of the year, surpassing both the Eurovision Song Contest and the Queen’s Christmas message. ...